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InterContinental Hotels Group will launch a high-end hotel brands

Return to news listDate of publication :2012-03-27 18:03:32

Holiday Inn, the Holiday Inn parent InterContinental Hotels Group (InterContinental Hotels Group PLC,) announced that it will market in China, the upscale hotel brands in the Chinese-eup, Hotels and Resorts (Hualuxe Hotels and Resorts), and expected the new brand in the next 15-20 at least 100 Chinese cities will enter during the year.

    
The hotel company in Europe and America have expand their business to China, while China eup of the InterContinental Hotels Group Hotels and Resorts is one of the hotel brand of Western companies in China launched the first specifically designed for Chinese tourists. The company operate independently in the global franchising 4,400 hotels in seven brand. The company launched eup, China Hotels & Resorts is intended to attract affluent Chinese tourists. Hotels add Asian elements, including gardens, teahouses in the hotel lobby, as well as specially prepared for the VIP lounge and VIP check-in service.

    
Headquarters located in Britain s InterContinental Hotels Group has a preliminary agreement reached with the developer, plans to build 20 China-eup Hotels & Resorts, the first hotel is expected to be the end of next year or early 2014 opening.

    
The company has 160 Chinese operators around the Western brand hotels, including InterContinental Hotels (the InterContinental), Crowne Plaza Hotel the Crowne Plaza and Holiday Inn (Holiday Inn). Bosi Yuan, chief executive of InterContinental Hotels Group Greater China (Keith Barr) said in a written statement on Monday, nearly 30 years ago, InterContinental Hotels Group to become the first international hotel group to enter China, which makes us market and consumers have a thorough understanding.

    
InterContinental Hotels Group representatives refused to disclose the expected room rates for the Chinese-eup Hotels & Resorts, but said the price will be similar to the price in China Crowne Plaza and InterContinental Hotels. The company expects China eup Hotels & Resorts has more than half of the revenue will come from the restaurant and bar, the ratio is contrary to the usual situation in the United States.

    
InterContinental Hotels Group executives said, the eup China Hotels and Resorts few years, will begin operating; they have developed a multi-million dollar budget in order to help in branding. The company on Monday refused to disclose the exact amount of the budget. According to the InterContinental Hotels Group, the eup Chinese hotel and resort name "China" stands for majestic China, "eup" represents the high-end luxury.

    
Other Western hotel companies are starting to expand their business in China. Hilton Hotels Corporation (Hilton Worldwide Inc.) 28 Hilton Hotels in China, and plans to build at least 75 in the next five years. Hilton is responsible for global business and development, president of Carter, Ian Carter, said in a written statement, has a high profile and reputation of our brand in China.

    
China has more than 1.3 billion people, is coveted by many Western companies expand their business market. InterContinental Hotels Group, citing the China National Tourism Administration predicts that the expected 2015 domestic travel is expected to reach 33 million passengers per year and is expected to speed expansion in 2030, domestic travel market will grow at 5-8 percent per annum.

    
InterContinental Hotels Group announced the launch of China eup, hotels and resorts less than a month ago, the company announced the U.S. launch of a brand for health-conscious midrange hotel. The company disclosed last month, has launched Even hotel preliminary arrangements for a $ 150 million. Which will include the acquisition of hotel and changed Even the hotel costs.

    
InterContinental Hotels Group hotel operated by only a small part of its own brand. Most other brands of other companies, InterContinental Hotels Group operate under management contracts or franchise agreements.
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