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InterContinental Hotels Chinese market launch of the upscale hotel brand in China

Return to news listDate of publication :2012-03-27 18:04:45

According to foreign media reports, IHG (InterContinental Hotels Group PLC,), today announced the launch of the luxury hotel brand in China eup Hotels and Resorts (Hualuxe Hotels and Resorts) in the Chinese market, China-eup is expected in the next 15-20 years will enter China at least 100cities. The company said it has reached a preliminary agreement with the developer plans to build 20 China-eup, Hotels and Resorts, the first hotel will be the end of next year or early 2014 opening.

    It is understood that the InterContinental Hotels Group operate independently in the global franchise to a total of seven brands and 4,400 hotels. Up to 160, including the Intercontinental Hotel (the InterContinental), Crowne Plaza Hotel the Crowne Plaza and Holiday Inn, the Holiday Inn brand hotel operating in China and the West.

    InterContinental Hotels Group Greater China chief executive Bosi Yuan (Keith Barr) said in a statement a few days ago, InterContinental Hotels in China with 30 years of operating experience, in-depth understanding of the Chinese market and consumers. It is estimated that the number of domestic tourists in 2015 will reach 3.3 billion, China s domestic tourism market in 2030 will be 5-8% per annum rate of expansion.

    China s huge market potential, European and American hotel companies have to expand their business. It is reported that Hilton Hotels Corporation (Hilton Worldwide Inc.) in China, 28 Hilton Hotel, and plans to add at least 75 in the next five years. Earlier, the French Louvre Hotels announced and Jinjiang, the characteristics of services implantation of 15 selected budget hotels.

    In addition to the attention of foreign companies on the Chinese market, China s local enterprises are also aimed at the domestic high-end hotel market. In mid-March, seven days hotel CEO Cheng Nan-Yan revealed that seven days is planning a new high-end hotel chain brand, the first store is likely to be launched within this year. This means that the various hotel companies in the upscale hotel in the Chinese domestic market cake eating at the same time, competition will also be more intense.
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